If you care about SEO, paid acquisition, content strategy, positioning, or distribution, and you want real analysis instead of recycled advice, you'll like it here. Here's what you'll find: - SEO teardowns with real data. I pull the numbers, compare strategies across companies, and show you what's working and why. - Growth experiments. I test things (like running the same query across 5 AI platforms to see what gets cited) and share the raw results. - Tools and systems I build. From brand monitoring radars to content automation workflows. Full walkthroughs with code so you can build your own.